Hi, I'm Macushla Collins.

I am a content coach who teaches
business owners, freelancers, content creators,
and technical professionals the clear processes
and workable tools for conscious content
creation and communication in business.

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FREE guide for writing a book

Ready to join the evolution?

Download a content coach checklist to learn the skills and art of conscious communication in business

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For business owners who need to create content

A content coach that helps you understand the ‘whole content thing’? Discover your business communication gold right here. Whether it’s a website, email campaign, or a desire to feel more confident about what to say and how to say, it’s time to evolve your communication.


For freelancers and content creators who need support

Tired of the same old approach to content? Or just confused about how to put your best communication foot forward? Freelancers and content creators are ideally positioned to lead the communication evolution with the right processes, skills, and systems. Get them here.


For authors wanting to write a book with purpose

Want to write a book, but don’t know where to start? With the help of an experienced content coach, to write your book you’ll be guided with key insights from 7 Day Book Blueprint. Stop stalling and start writing your book with purpose today. 


Dig for content gold and finally write your book

Access the 7 Day Book Blueprint and popular Content Creator blog. Discover what other business owners and freelancers are learning about creating content consciously and connecting with their market in meaningful ways.

What’s the biggest content creation problem facing most business owners?

Knowing what to say and how to say it.

Most people, even experienced content professionals, write in a vacuum without really thinking about this core issue. Instead of communicating for their market, they write for themselves.

When we ‘dig for gold’, we used a proven process for creating conscious content for websites, blogs, and books that connect and enrich people and business.

Following clear steps from exploration to optimisation, you can learn the actions required to uncover that rich treasure trove of content gold buried inside you and become the confident, competent, and conscious creator you were born to be.


Explore and


and craft


Build and


Operate and

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