Category: Business communication
What the content creation process really looks like [A guide for digital content creators + business owners]
Like a lot of things today, the difference between reality and fantasy is enormous. That’s certainly the case when it comes to
Are case studies important? Rediscover the value of this under rated marketing resource
Attending a recent industry conference had me wondering, “Are case studies important?”. It’s been a long time since I’ve
How to create content: An essential content creation guide for business owners ready to dig for gold
I don’t know how to create content for business. I’m just so stuck. I have no idea about what to say or how to say it. What stories
How to find the right words [and write for business]
Knowing how to find the right words at any time can find anyone left staring blankly at white screen, cursor flashing. It’s enough to
Creating content: Craft meaningful messages for business content
Creating content is the ‘must-do’ that just about every business owner has on their to do list. Unlike bookkeeping and the quarterly
How to find your ideal client [and connect with them]
There’s a lot of talk about how to find your ideal client. Every coach, guru, and marketing maven tells us we must know ‘who are our
