Category: Business communication
[Content] Wishlist? What’s on yours this year?
Towards the end of every year, I take a little time to reflect on the year that’s been. I consider what went well and the opportunities to
The value question: How to answer it [as a freelancer or business owner]
A recent conversation with a fellow freelancer raised the question of value. Just how does a freelancer demonstrate their value? Most are working
There’s no content team like your own [How to choose your content team + win]
Right back at the start of my foray into freelance content creation I made a discovery that has stood me in good stead ever since. Even before I
Missing a content creation process that works? [Here are 6 steps to one that does]
A watertight internal content creation process is rarely at the top of any business owner’s to do list. Mainly because the business of
Why guidelines in business matter [and what happens without them]
I’ve decided communication guidelines in business are very much an afterthought. Even if you’re an experienced small business owner
Working with freelancers: Useful stuff business owners + technical people should know
The pressure to produce written and visual content to connect with customers means business owners have had to expand their repertoire. Pure