Category: Conscious communication

The value question: How to answer it [as a freelancer or business owner]
A recent conversation with a fellow freelancer raised the question of value. Just how does a freelancer demonstrate their value? Most are working

There’s no content team like your own [How to choose your content team + win]
Right back at the start of my foray into freelance content creation I made a discovery that has stood me in good stead ever since. Even before I

Missing a content creation process that works? [Here are 6 steps to one that does]
A watertight internal content creation process is rarely at the top of any business owner’s to do list. Mainly because the business of

Why guidelines in business matter [and what happens without them]
I’ve decided communication guidelines in business are very much an afterthought. Even if you’re an experienced small business owner

Working with freelancers: Useful stuff business owners + technical people should know
The pressure to produce written and visual content to connect with customers means business owners have had to expand their repertoire. Pure

Client relationship management: Useful stuff freelancers should know
You simply cannot go through business life – or life itself – without one or two (in my case several) relationship challenges. It