Category: Marketing
Are case studies important? Rediscover the value of this under rated marketing resource
Attending a recent industry conference had me wondering, “Are case studies important?”. It’s been a long time since I’ve
Creating content: Craft meaningful messages for business content
Creating content is the ‘must-do’ that just about every business owner has on their to do list. Unlike bookkeeping and the quarterly
How to find your ideal client [and connect with them]
There’s a lot of talk about how to find your ideal client. Every coach, guru, and marketing maven tells us we must know ‘who are our
The value question: How to answer it [as a freelancer or business owner]
A recent conversation with a fellow freelancer raised the question of value. Just how does a freelancer demonstrate their value? Most are working
There’s no content team like your own [How to choose your content team + win]
Right back at the start of my foray into freelance content creation I made a discovery that has stood me in good stead ever since. Even before I
Missing a content creation process that works? [Here are 6 steps to one that does]
A watertight internal content creation process is rarely at the top of any business owner’s to do list. Mainly because the business of
