Learn how to dig for gold: A conscious content creation process for business
A conscious content creation process is ideal if you:
- Are a technical professional who struggles to talk in layman’s language
- Want to start a business but need help thinking through the idea
- Want to update your business website, but don’t know where to start
- Have ideas for a book, but can’t work out the next steps
- Want to package up your IP as a course or product, but aren’t sure how to go about it.
What I've discovered is most people have the ideas, but don't have the systems or process to bring it
The Digging for Gold process solves that problem. It gives you a clear process to create great
content that connects with your audience and converts to business.
Explore and discover
Design and craft
Build and execute
Operate and optimise
Where can you use the Digging for Gold content creation process?
The Digging for Gold process helps business owners, freelancers, and content creators extract their business gold and share their wisdom. In a world drowning in information, it’s difficult – if not impossible – to be seen and heard. We’re overwhelmed with information, but what the world really needs is wisdom.
Add the challenge of running a business that consumes most of your time, it’s difficult to understand where content creation fits and why it counts. Especially when so much ‘out there’ lacks substance and integrity.
However, there is light at the end of the content creation tunnel. When you develop content consciously, you position yourself to share the much needed wisdom the world is seeking. You also create the perfect vehicle by which you can connect with your market through enduring and meaningful relationships.
Have a business idea or want to transition from your corporate cubicle, but unsure how to approach it? We can work together to consolidate your ideas into a clear process to help you take meaningful steps forward.
Become laser-focused and crystal clear about what to say and how to say it. Whether it’s for your business or personal brand website or other marketing communication collateral, articulate your messages with confidence and connect consciously with your market. Or if you’re a content creator, learn the tools for integrating repeatable processes that work into your own business and help your clients communicate more coherently.
Have an idea for a book stuck inside your head but no idea of how to get it out? Follow the process used by other authors and presented in the 7 Day Book Blueprint. Get past the overwhelm and paralysis and finally write that book with purpose you know will make a difference in the world.
Producing conscious content is like digging for gold
Writing content that lacks heart, soul and sense is very much like unrealised potential from a golden opportunity gone begging.
But there is a way out of the content conundrum.
Based on the premise there must be order before movement, the way out requires a clear process and a little work. You must take time to do creative and critical thinking. Only then can you hope to communicate intelligently, meaningfully, and consciously.
When you do that, good things happen. You find the story behind the story. Your business communication is articulate and clear. People get you. They connect with you. Things gain momentum.
But even more than all that, you change. You gain greater certainty about what you’re doing. Your posture changes. Confidence grows. You’re enriched and so are your customers and business.
Can good content do all that? Yes it can!
Why aren't we approaching content creation with integrity?
We think it’s because people:
- Write the content in an ad hoc way, rather than as a content package
- Don’t slow down enough to get clear about their messages and market
- Don’t appreciate the value of story for creating resonance with customers
- Write in a vacuum so their content is disconnected
- Don’t know how important quality content is communication and connection.
Any content written this way – blogs, books, websites and marketing – will always fall short of the mark.
There is a way to connect with your market, while keeping your integrity intact and growing your business. In fact, for people who have a purpose, it’s the only way to communicate. If that’s you, your approach to content creation probably resides at the conscious end of the communication spectrum, that is, you’re after content that is connected, resonant, intelligent, true, and yes, even Google and SEO friendly.
Ready to communicate more consciously?