Tag: communication

How to find your ideal client [and connect with them]
There’s a lot of talk about how to find your ideal client. Every coach, guru, and marketing maven tells us we must know ‘who are our

There’s no content team like your own [How to choose your content team + win]
Right back at the start of my foray into freelance content creation I made a discovery that has stood me in good stead ever since. Even before I

Why guidelines in business matter [and what happens without them]
I’ve decided communication guidelines in business are very much an afterthought. Even if you’re an experienced small business owner

Client relationship management: Useful stuff freelancers should know
You simply cannot go through business life – or life itself – without one or two (in my case several) relationship challenges. It

Does your business need a capability statement?
In last week’s blog, I wrote about useful things to consider when writing a blog for business. I questioned whether this would be of

How to write a blog for business [and why it matters]
A recent question about how to write a blog as part of a broader approach to content planning 2020 content plan for business overwhelming you?