Tag: marketing
What the content creation process really looks like [A guide for digital content creators + business owners]
Like a lot of things today, the difference between reality and fantasy is enormous. That’s certainly the case when it comes to
Creating content: Craft meaningful messages for business content
Creating content is the ‘must-do’ that just about every business owner has on their to do list. Unlike bookkeeping and the quarterly
How to find your ideal client [and connect with them]
There’s a lot of talk about how to find your ideal client. Every coach, guru, and marketing maven tells us we must know ‘who are our
The value question: How to answer it [as a freelancer or business owner]
A recent conversation with a fellow freelancer raised the question of value. Just how does a freelancer demonstrate their value? Most are working
There’s no content team like your own [How to choose your content team + win]
Right back at the start of my foray into freelance content creation I made a discovery that has stood me in good stead ever since. Even before I
Client relationship management: Useful stuff freelancers should know
You simply cannot go through business life – or life itself – without one or two (in my case several) relationship challenges. It
