Tag: marketing
Does your business need a capability statement?
In last week’s blog, I wrote about useful things to consider when writing a blog for business. I questioned whether this would be of
2020 content plan for business overwhelming you? Try these 5 tips + smile again
Undoubtedly, January is a time of year when many feel compelled to strategize and plan around many aspects of business and life. However,
Crafting purposeful content. Reminders for business owners with a mission
There is no doubt the world is drowning in content. Every platform and communication channel oozes with an unctuous flow of verbiage, video, and
Telling stories in business: How to mine and evolve your content gold
Stories in business and marketing are now a thing. No longer the exclusive domain of marketing gurus, any business owner can embrace their inner
Lost your brand voice? Here’s how to find it, even if you never knew you had one
Brand voice. A business brand voice seems like a concept that’s out of reach when you’re a business owner focused on doing your thing. Serving
Story for business: How to write using the 7 habits of highly effective storytellers [2021 update]
Story for business has gained prominence in the world of content creation. There are even claims from content creators that story for business is
