\nall together.<\/p>\n
The Digging for Gold process solves that problem. It gives you a clear process to create great
\ncontent that connects with your audience and converts to business.” font_container=”tag:p|font_size:1em|text_align:left|color:%23231f20″ use_theme_fonts=”yes” margin_top=”20px”][\/vc_column][\/vc_row][vc_row bg_color=”#eae3dd” el_class=”lessbg”][vc_column width=”1\/4″]
![\"Image-14-Discover\"](\"https:\/\/www.macushlacollins.com\/wp-content\/uploads\/2019\/05\/Image-14-Discover-160x160.png\" "\\"Image-14-Discover\\"")
\n\t\t\t\tExplore and discover<\/p>\n
[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][vc_column width=”1\/4″]
![\"Image-13-Design-Craft\"](\"https:\/\/www.macushlacollins.com\/wp-content\/uploads\/2019\/05\/Image-13-Design-Craft-160x160.png\" "\\"Image-13-Design-Craft\\"")
\n\t\t\t\tDesign and craft<\/p>\n
[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][vc_column width=”1\/4″]
![\"Image-11-Execute\"](\"https:\/\/www.macushlacollins.com\/wp-content\/uploads\/2019\/05\/Image-11-Execute-160x160.png\" "\\"Image-11-Execute\\"")
\n\t\t\t\tBuild and execute<\/p>\n
[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][vc_column width=”1\/4″]
![\"Image-12-Operate\"](\"https:\/\/www.macushlacollins.com\/wp-content\/uploads\/2019\/05\/Image-12-Operate-160x160.png\" "\\"Image-12-Operate\\"")
\n\t\t\t\tOperate and optimise<\/p>\n
[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row fullwidth=”has-fullwidth-column-no-padding” bg_color=”#86004c” padding_top=”0″ padding_bottom=”0″][vc_column][vc_accordion style=”3″ el_class=”lxtacc”][vc_accordion_tab title=”Explore and discover” active=”in”][vc_column_text]<\/p>\n
[\/vc_column_text]
[\/vc_column_text]
- \n
- Write your website copy<\/span><\/li>\n
- Pen your blogs<\/span><\/li>\n
- Draft your book<\/span><\/li>\n
- Develop your business idea<\/span><\/li>\n<\/ul>\n
<\/div>\nChallenging and fun, we mould your gold into content and concepts that connect. And we weave stories that inspire and compel your audience to stick.<\/span><\/div>\n[\/vc_column_text]
Let's get started<\/a><\/div>[\/vc_accordion_tab][vc_accordion_tab title=”Operate and optimise”][vc_column_text]<\/p>\nOnce your website\u2019s done, your book\u2019s written or you\u2019ve kickstarted your blog, your material will continue evolving to reflect your market\u2019s needs and your own continued growth. \u00a0<\/span><\/div>\n<\/div>\nWorking together, we operate and optimise – keeping your content current, relevant, impactful. \u00a0<\/span><\/div>\n<\/div>\nIn doing so, we help you to develop these content creation skills yourself so that you can<\/span> \u2018rinse<\/span> and repeat\u2019 with the next business marketing opportunity, book, or big project.<\/span><\/div>\n[\/vc_column_text]
Let's get started<\/a><\/div>[\/vc_accordion_tab][\/vc_accordion][\/vc_column][\/vc_row][vc_row fullwidth=”has-fullwidth-column” equal_height=”yes”][vc_column bg_choice=”2″ bg_image=”1927″ bg_image_repeat=”no-repeat” width=”1\/2″][\/vc_column][vc_column width=”1\/2″ padding_top=”10%” padding_right=”10%” padding_bottom=”10%” padding_left=”10%”][vc_custom_heading text=”Where can you use the Digging for Gold content creation process?” font_container=”tag:h3|font_size:2em|text_align:left|color:%23000000″ google_fonts=”font_family:Work%20Sans%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:300%20light%20regular%3A300%3Anormal”][vc_column_text]The Digging for Gold process helps business owners, freelancers, and content creators extract their business gold and share their wisdom. In a world drowning in information, it\u2019s difficult – if not impossible – to be seen and heard. We\u2019re overwhelmed with information, but what the world really needs is wisdom.<\/p>\nAdd the challenge of running a business that consumes most of your time, it\u2019s difficult to understand where content creation fits and why it counts. Especially when so much \u2018out there\u2019 lacks substance and integrity.<\/p>\n
However, there is light at the end of the content creation tunnel. When you develop content consciously, you position yourself to share the much needed wisdom the world is seeking. You also create the perfect vehicle by which you can connect with your market through enduring and meaningful relationships.[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row bg_color=”#eae3dd” padding_top=”60px” padding_bottom=”60px”][vc_column width=”1\/3″]
\n\t\t\t\t\t<\/span><\/span><\/span><\/div>Content Development<\/h3>
Have a business idea or want to transition from your corporate cubicle, but unsure how to approach it? We can work together to consolidate your ideas into a clear process to help you take meaningful steps forward.<\/p>\n<\/div>
><\/a><\/div>\n\t\t\t\t<\/div>[\/vc_column][vc_column width=”1\/3″]\n\t\t\t\t\t<\/span><\/span><\/span><\/div>Content Creation<\/h3>
Become laser-focused and crystal clear about what to say and how to say it. Whether it\u2019s for your business or personal brand website or other marketing communication collateral, articulate your messages with confidence and connect consciously with your market. Or if you\u2019re a content creator, learn the tools for integrating repeatable processes that work into your own business and help your clients communicate more coherently.<\/p>\n<\/div>
><\/a><\/div>\n\t\t\t\t<\/div>[\/vc_column][vc_column width=”1\/3″]\n\t\t\t\t\t<\/span><\/span><\/span><\/div>Book Writing<\/h3>
Have an idea for a book stuck inside your head but no idea of how to get it out? Follow the process used by other authors and presented in the 7 Day Book Blueprint<\/em>. Get past the overwhelm and paralysis and finally write that book with purpose you know will make a difference in the world.<\/p>\n<\/div>
><\/a><\/div>\n\t\t\t\t<\/div>[\/vc_column][\/vc_row][vc_row padding_top=”40px” padding_bottom=”40px”][vc_column][vc_custom_heading text=”Producing conscious content is like digging for gold” font_container=”tag:h2|font_size:2em|text_align:left|color:%23000000″ google_fonts=”font_family:Work%20Sans%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:300%20light%20regular%3A300%3Anormal”][vc_column_text]Writing content that lacks heart, soul and sense is very much like unrealised potential from a golden opportunity gone begging.<\/p>\nBut there is a way out of the content conundrum.<\/p>\n
Based on the premise there must be order before movement, the way out requires a clear process and a little work. You must take time to do creative and critical thinking. Only then can you hope to communicate intelligently, meaningfully, and consciously.<\/p>\n
When you do that, good things happen.\u00a0You find the story behind the story.\u00a0Your business communication is articulate and clear.\u00a0People get you. They connect with you. Things gain momentum.<\/p>\n
But even more than all that, you change. You gain greater certainty about what you\u2019re doing. Your posture changes. Confidence grows. You\u2019re enriched and so are your customers and business.[\/vc_column_text]
<\/span>
Can good content do all that? Yes it can!<\/p>\n<\/blockquote>
Book a time to discuss your content<\/a><\/div>[\/vc_column][\/vc_row][vc_row fullwidth=”has-fullwidth-column” bg_color=”#9f065d” equal_height=”yes”][vc_column width=”1\/2″ padding_top=”10%” padding_right=”10%” padding_bottom=”10%” padding_left=”10%”][vc_custom_heading text=”Why aren’t we approaching content creation with integrity?” font_container=”tag:h3|font_size:2em|text_align:left|color:%23ffffff” google_fonts=”font_family:Work%20Sans%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:300%20light%20regular%3A300%3Anormal”][vc_column_text el_class=”text-white”]We think it\u2019s because people:<\/p>\n- \n
- Write the content in an ad hoc way, rather than as a content package<\/li>\n
- Don\u2019t slow down enough to get clear about their messages and market<\/li>\n
- Don\u2019t appreciate the value of story for creating resonance with customers<\/li>\n
- Write in a vacuum so their content is disconnected<\/li>\n
- Don\u2019t know how important quality content is communication and connection.<\/li>\n<\/ul>\n
Any content written this way – blogs, books, websites and marketing – will always fall short of the mark.<\/p>\n
There is a way to connect with your market, while keeping your integrity intact and growing your business. In fact, for people who have a purpose, it\u2019s the only way to communicate. If that\u2019s you, your approach to content creation probably resides at the conscious end of the communication spectrum, that is, you\u2019re after content that is connected, resonant, intelligent, true, and yes, even Google and SEO friendly.<\/p>\n
Ready to communicate more consciously?[\/vc_column_text]
Yes, I'm Ready<\/a><\/div>[\/vc_column][vc_column bg_choice=”2″ bg_image=”1944″ bg_image_repeat=”no-repeat” bg_image_position=”center top” width=”1\/2″][\/vc_column][\/vc_row][vc_row bg_color=”#eaa94d” margin_bottom=”-10%” padding_top=”4%” padding_bottom=”4%” el_class=”lessbg1″][vc_column dark_mode=”has-dark-mode”][vc_custom_heading text=”Want access to resources that solve your content creation needs?” font_container=”tag:h2|font_size:2em|text_align:left|color:%23ffffff” google_fonts=”font_family:Work%20Sans%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:500%20bold%20regular%3A500%3Anormal”][vc_row_inner][vc_column_inner width=”1\/3″ margin_bottom=”80px”][vc_custom_heading text=”Business owners who need to create content” font_container=”tag:h2|font_size:1.5em|text_align:left|color:%23ffffff” google_fonts=”font_family:Work%20Sans%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:500%20bold%20regular%3A500%3Anormal” responsive_font_size=”yes” el_class=”lxt-three-section-title”][vc_empty_space height=”50px”]\n\t\t\t\n\t\t\t\t ![\"Business-Owners-Content-Checklist---FREE\"](\"https:\/\/www.macushlacollins.com\/wp-content\/uploads\/2021\/03\/Business-Owners-Content-Checklist-FREE-300x392.jpg\" "\\"Business-Owners-Content-Checklist---FREE\\"")
\n\t\t\t\t<\/figcaption>\n\t\t\t<\/figure>\n\t\t<\/div>[vc_column_text el_class=”circlecta design-2 popmake-writer”]Yes, I want support to create conscious content for my business.<\/strong><\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″ margin_bottom=”80px”][vc_custom_heading text=”Freelance content creators who need support” font_container=”tag:h2|font_size:1.5em|text_align:left|color:%23ffffff” google_fonts=”font_family:Work%20Sans%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:500%20bold%20regular%3A500%3Anormal” responsive_font_size=”yes” el_class=”lxt-three-section-title”][vc_empty_space height=”50px”] \n\t\t\t\n\t\t\t\t ![\"Freelancers-Conscious-Business-Checklist---FREE\"](\"https:\/\/www.macushlacollins.com\/wp-content\/uploads\/2021\/03\/Freelancers-Conscious-Business-Checklist-FREE-300x392.jpg\" "\\"Freelancers-Conscious-Business-Checklist---FREE\\"")
\n\t\t\t\t<\/figcaption>\n\t\t\t<\/figure>\n\t\t<\/div>[vc_column_text el_class=”circlecta design-1 popmake-business-owner”]Yes, I\u2019m ready to help clients create conscious content<\/strong><\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″ margin_bottom=”80px”][vc_custom_heading text=”Authors wanting to write a book with purpose” font_container=”tag:h2|font_size:1.5em|text_align:left|color:%23ffffff” google_fonts=”font_family:Work%20Sans%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:500%20bold%20regular%3A500%3Anormal” responsive_font_size=”yes” el_class=”lxt-three-section-title”][vc_empty_space height=”50px”] \n\t\t\t\n\t\t\t\t ![\"Non-Writers-Book-Writing-Checklist---FREE\"](\"https:\/\/www.macushlacollins.com\/wp-content\/uploads\/2021\/03\/Non-Writers-Book-Writing-Checklist-FREE-300x392.jpg\" "\\"Non-Writers-Book-Writing-Checklist---FREE\\"")
\n\t\t\t\t<\/figcaption>\n\t\t\t<\/figure>\n\t\t<\/div>[vc_column_text el_class=”circlecta design-3 popmake-freelancer”]I\u2019m finally ready
\nto write my book<\/strong><\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”250px”][\/vc_column][\/vc_row][vc_row bg_color=”#1c1c1c”][vc_column][vc_row bg_color=”#1c1c1c” content_placement=”middle” padding_top=”40px” padding_bottom=”40px”][vc_column width=”1\/3″]
\n\t\t\t\n\t\t\t\t ![\"\"](\"https:\/\/www.macushlacollins.com\/wp-content\/uploads\/2019\/05\/Image-01-150x150.png\")
\n\t\t\t\t<\/figcaption>\n\t\t\t<\/figure>\n\t\t<\/div> - What I Do<\/a><\/li>\n
- About<\/a><\/li>\n
- 7 Day Book Blueprint<\/a><\/li>\n
- Content Creator Blog<\/a><\/li>\n
- Privacy Policy<\/a><\/li>\n
- Shop<\/a><\/li>\n
- Coaching<\/a><\/li>\n
- Services<\/a><\/li>\n
- Contact Us<\/a><\/li>\n<\/ul><\/div><\/div><\/div><\/div>
<\/div>[\/vc_column][vc_column width=”2\/3″]\n\t\t\t\n\t\t\t\t ![\"\"](\"https:\/\/www.macushlacollins.com\/wp-content\/uploads\/2019\/05\/Image-02-300x89.png\")
\n\t\t\t\t<\/figcaption>\n\t\t\t<\/figure>\n\t\t<\/div>[vc_column_text margin_top=”20px” el_class=”text-white”]<\/p>\n Macushla Collins is a content coach providing written content
\nand one-to-one coaching for business owners, content creators and
\ntechnical professionals who have a purpose and want to connect and
\ncommunicate more consciously with their market.<\/p>\n[\/vc_column_text][vc_column_text]
![\"\"](\"http:\/\/www.macushlacollins.com\/wp-content\/uploads\/2019\/09\/Macushla-Collins_Facebook-Round.svg\")
<\/a>![\"\"](\"http:\/\/www.macushlacollins.com\/wp-content\/uploads\/2019\/09\/Macushla-Collins_Instagram-Round.svg\")
<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"[vc_row bg_color=”#ebe4de”][vc_column][vc_custom_heading text=”Learn how to dig for gold: A conscious content creation process for business” font_container=”tag:h1|font_size:1.5em|text_align:left|color:%23231f20″ google_fonts=”font_family:Work%20Sans%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:500%20bold%20regular%3A500%3Anormal” margin_top=”40px”][vc_custom_heading text=”A conscious content creation process is ideal if you:” font_container=”tag:p|font_size:1em|text_align:left|color:%23231f20″ use_theme_fonts=”yes” margin_top=”40px”][vc_custom_heading text=”What I’ve discovered is most people have the ideas, but don’t have the systems or process to bring it all together. The Digging for Gold […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\n
Content Creation - A Clear Strategy For Successful Content Creation<\/title>\n<meta name=\"description\" content=\"No matter who you are or what you are struggling to write this simple content strategy will provide you with the tools to content creation that communicates\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.macushlacollins.com\/content-creation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Creation - A Clear Strategy For Successful Content Creation\" \/>\n<meta property=\"og:description\" content=\"No matter who you are or what you are struggling to write this simple content strategy will provide you with the tools to content creation that communicates\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.macushlacollins.com\/content-creation\/\" \/>\n<meta property=\"og:site_name\" content=\"Macushla Collins\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-18T12:06:02+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.macushlacollins.com\/content-creation\/\",\"url\":\"https:\/\/www.macushlacollins.com\/content-creation\/\",\"name\":\"Content Creation - 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About<\/a><\/li>\n
- What I Do<\/a><\/li>\n
- Pen your blogs<\/span><\/li>\n