{"id":596,"date":"2016-04-11T03:23:40","date_gmt":"2016-04-11T03:23:40","guid":{"rendered":"http:\/\/incommz.com\/?p=596"},"modified":"2019-09-17T11:15:50","modified_gmt":"2019-09-17T11:15:50","slug":"how-to-know-you-need-a-side-hustle","status":"publish","type":"post","link":"https:\/\/www.macushlacollins.com\/how-to-know-you-need-a-side-hustle\/","title":{"rendered":"How to know you need a side hustle"},"content":{"rendered":"

[social_warfare]Ironing is not everyone’s favourite way to spend an afternoon, but it’s one of mine.<\/p>\n

I know, weird, right? \u00a0Here’s why I love it.<\/p>\n

Tapping into my inner OCD control freak, I love bringing all those crushed clothes back to pristine, newly shaped and sharp and ready to wear, as I work on my daisy ironing board cover. \u00a0Then, seeing all those uniforms, shirts and dresses hanging up off perfectly matched wooden hangers, well, I just relish\u00a0the order of it all.<\/p>\n

Apart from my pre-disposition for\u00a0order generally, I think this penchant for ironing actually came about from the year I spent working as an au pair<\/em> for a German family in Switzerland. \u00a0I mean, they took ironing and order to a whole new level. \u00a0Some of that must have rubbed off.<\/p>\n

But neat piles, crisp fabric and wooden hangers aren’t\u00a0the only reason\u00a0I enjoy ironing.<\/p>\n

I love it because I get totally uninterrupted time to listen to an hour or so of content on a topic of my choice because ain’t nobody gonna\u00a0come near a person ironing. \u00a0In a household of boys, a fear of ironing contagion of Last Ship<\/em> proportions\u00a0is enough to keep them away and leave me listening in P+Q.<\/p>\n

\"alt=""\"<\/p>\n

Yesterday was no exception. \u00a0I spent a blissful hour taking in a Social Media Examiner podcast from early 2015 (yes, still catching up), \u00a0The show’s host, Michael Stelzner was talking with Seth Godin<\/a> about his (then) new book,\u00a0What to do when it’s your turn (and it’s always your turn)<\/a><\/em>.<\/p>\n

If you’re in marketing, you know Seth Godin<\/a>. \u00a0He is like the Steve Jobs of creative marketing and doing things differently. \u00a0People hang off his words and deeds; they love his creativity and ingenious. You know, there are probably a bunch of people who even want to be<\/em> Seth Godin. \u00a0Like being John Malkovich, when that was cool.<\/p>\n

But listening to his interview, at no point did I get the sense he was after a pedestal. \u00a0No way. \u00a0What he is\u00a0after is the opportunity to impact people and cause change. \u00a0That’s why he does what he does. \u00a0He is a man on a mission who’s great at the marketing. \u00a0He gets communication. \u00a0The modern marketer’s messiah, kind of.<\/p>\n

Okay, I’m building the guy up, but he made some salient\u00a0points in the interview, which prompted me to share. \u00a0Seth talked about evergreen concepts like:<\/p>\n

#1 If you’re going to do anything, make sure it’s big enough<\/h2>\n

So that thing that maybe you’ve had in mind, it\u00a0needs to be big enough (like the reason you’re here on the planet big) because for sure there will be times that you end up (what my friend calls) “getting passed\u00a0through the strainer”. \u00a0If your thing isn’t big enough, you won’t make it through the other side of the strainer. \u00a0Your internal naysayer, external critics, fear, doubt, and the ‘what if’ worries will stop you well short of making it through.<\/p>\n

#2 Anyone can do what he’s done<\/h2>\n

Anyone? Yes, anyone. \u00a0Even you. \u00a0If you’re\u00a0prepared to\u00a0do the work<\/em>.<\/p>\n

Damn work thing! \u00a0I can hear you asking now, “You mean it’s necessary to put in the hours, weeks, months, even years to build an audience, understand what’s important to them, AND connect on many levels?” \u00a0Crazy!<\/p>\n

And the final Seth\u00a0work wisdom that warrants sharing here.<\/p>\n

#3 Arguing the case for should v. what<\/h2>\n

It sounds like a precedent in law doesn’t it, and for many of us, it will be argued as ferociously in our heads. \u00a0Should<\/em> I do this ‘thing’ that’s rumbling around in me\u00a0because I need to, because it’s why I’m here? \u00a0Because I want to make the change in myself. \u00a0Because it’s fighting it’s way out of me. \u00a0OR.<\/p>\n

Do I accept there is a ‘thing’ inside me that’s rumbling around\u00a0AND that I’m going to do something with it AND ask instead,\u00a0what<\/em> will I do to bring it to life?<\/p>\n

So\u00a0all this leads me to point of this post, which is, how you know you need a side hustle.<\/p>\n

[clickToTweet tweet=”You know you need a side hustle if you’re on the planet.” quote=”You know you need a side hustle if you’re on the planet.” theme=”style1″]<\/p>\n

What’s a side hustle?<\/h2>\n

Wow. \u00a0Really?<\/p>\n

Yes, really. \u00a0To get on these days, you need\u00a0a side hustle. \u00a0I love this term, which I first heard about in Pamela Slim’s book,\u00a0Body of Work: Finding the thread that ties your story together<\/a><\/em>, because it invites us to starting running our own show. \u00a0This is an important step forward for a lot us people who’ve perhaps lacked the confidence, need or interest to do otherwise.<\/p>\n

 <\/p>\n

Pamela’s rationale for the side hustle is this: in these days of corporate uncertainty (when hasn’t there been?), there is great value in investing thought, time and effort into developing your own ‘side hustle’.<\/p>\n

\"BOOK_BOW\"<\/p>\n

Now maybe you have an idea about what that might be and maybe you don’t, but Pamela poses some pretty sensible logic. \u00a0If there’s no guarantee at work – and you know there isn’t (I don’t care how busy and important you are) – then it can’t hurt to look at options outside<\/em> of work as a back up plan or just because.<\/p>\n

Some people call this “what I do with my free time”. \u00a0Pamela calls this thinking ahead. \u00a0My mum calls this staying in charge of your own life and circumstances. \u00a0Doesn’t really matter what you call it; it just matters that you do it.<\/p>\n

How do you know you’re ready for a side hustle?<\/h2>\n

For sure there are people for whom this concept would be bordering on sacrilege. \u00a0They just won’t go there. \u00a0I know because I’ve worked with a bunch of them. \u00a0If you’re reading this, you probably have too.<\/p>\n

They couldn’t possibly conceive of doing something other than what they’re doing. \u00a0Trained in a particular profession, the idea of working outside that box is a complete anathema until it’s not.<\/p>\n

Like when life moves on them. \u00a0Maybe they get\u00a0made redundant or their hours are cut back or the business they’re working in goes down the tube. \u00a0Or maybe they just stop loving what they do and start not caring about what they do. \u00a0If you’re in that spot, then guess what? \u00a0Time to get a side hustle.<\/p>\n

In the last two to three years this kind of thing has happened a lot. \u00a0Plenty of people have lost their jobs. Plenty of people have had to look outside the box because life has moved on them.<\/p>\n

Working in the mining game, it’s just par for the course. \u00a0But a little acknowledged fact is that in this most recent downturn (now in its third year), a whole generation of mining industry peeps – like engineers, geologists, environmental folk, and on the ground workers – are experiencing a new phenomena because all they’ve\u00a0known\u00a0is the\u00a0boom times. \u00a0At least until just a couple of years ago.<\/p>\n

Life moved on them and a bunch of people are no longer working in what they were trained for. \u00a0During the early dark\u00a0days, it was nothing to hear of highly qualified and experienced engineers and enviros with loads\u00a0of experience turning to shelf stacking or mailbox deliveries or just not very much at all, simply because they didn’t know anything other than what they’d been doing. \u00a0The plan was, there was no plan.<\/p>\n

What does a side hustle do?<\/h2>\n

A side hustle prepares you for such an event. \u00a0Just acknowledging it’s a possibility you may be shown the door because you’re company is “right-sizing” is empowering. \u00a0It also helps you ride out that wave that may find\u00a0you not caring so much what you’re doing at work. \u00a0Code for: I’m doing this because it pays my bills and I have a family to support. \u00a0Nod if that’s you.<\/p>\n

More than just a hobby, as Pamela says, a side hustle gives you the opportunity to experiment, test out new boundaries, try things you’ve wanted to, but haven’t made time to. \u00a0You might even make a few bucks, if you get it right.<\/p>\n

A side hustle is a back up plan. \u00a0Not in a\u00a0Get Smart<\/em> kind of way, but in a way that provides options if you need them.<\/p>\n

A side hustle can also tool you up to capitalise on the change that’s happening now. \u00a0In fact, some (like Pamela and Seth) would argue, there’s never been a better time to start hustling.<\/p>\n

A side hustle does not mean you give up your day job yet, but maybe in time it might.<\/p>\n

A side hustle means you can be a little more ready should life move on you. \u00a0It means flexibility, responsiveness, and options. \u00a0All good things\u00a0that make change manageable.<\/p>\n

Some side hustlers I’ve worked with in the last twelve months include an accountant who’s a florist, a corporate social media guy who moonlights doing his own thing, a corporate marketer who does graphic design, and an electrician who loves lighting up cars. \u00a0These people are still working their main game, but they’re also hustling on the side, and loving it.<\/p>\n

I agree it’s not the first time in history there’s been a downturn or that commodity prices have looked more bear than bull, and there’s every chance that China will start buying steel again and the whole world will turn smoothly on its axis again.<\/p>\n

But what if it doesn’t? \u00a0What if you’re meant to be doing something different? \u00a0Like making a change because you’re listening to the idea that’s trying to get out. \u00a0Like caring enough about a something to put yourself out there, because it’s what you’re here to do.<\/p>\n

Change is upon us and you want to be navigating your own ship, not the last ship. Ultimately, this becomes part of your story, which is richer in the telling, but more importantly, enriched in the doing.<\/p>\n

Have you thought about a side hustle and pursued it? \u00a0Has it paid off? \u00a0What did you learn? \u00a0Share your experiences here because it helps others.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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