Category: Business

How to create content: An essential content creation guide for business owners ready to dig for gold
I don’t know how to create content for business. I’m just so stuck. I have no idea about what to say or how to say it. What stories

Freelancer mindset hacks: Why they don’t work for your best content
Freelancer mindset hacks. It’s a term that sits just a little uncomfortably, because my view is mindset isn’t something to be hacked.

How to find the right words [and write for business]
Knowing how to find the right words at any time can find anyone left staring blankly at white screen, cursor flashing. It’s enough to

How to find your ideal client [and connect with them]
There’s a lot of talk about how to find your ideal client. Every coach, guru, and marketing maven tells us we must know ‘who are our

[Content] Wishlist? What’s on yours this year?
Towards the end of every year, I take a little time to reflect on the year that’s been. I consider what went well and the opportunities to

The value question: How to answer it [as a freelancer or business owner]
A recent conversation with a fellow freelancer raised the question of value. Just how does a freelancer demonstrate their value? Most are working